Have you ever asked yourself why Nielsen, Comscore, Alexa and Compete only give approximate viewer numbers for a specific TV shows or web site visitors? The answer is pretty simple . . . because its not in the publishers best interest to give the actual numbers because it would cannibalize the advertising that was sold against the inventory. With the technology that is available in 2008 I consider the current advertising tracking methods a scam to the entire industry. Enter Quantcast who is creating a new currency for advertisers to purchase ad inventory against more qualified demographics and actual traffic numbers. Click here for an example of how Quantcast provides free information to potential advertisers on my network of web sites. Stay tuned as I am following this one closely!